Samsung x Thom Browne
To help launch the new Galaxy Z Flip, we decided to elevate it from tech product to luxury lifestyle brand. By partnering up with Thom Brown, we created special edition phones, watches and earbuds branded with Thom Browne’s signature mark and packaged together in a gift set.
Circumventing traditional tech stores and web sites, we release the limited edition product through high end retailer, Mr Porter. The gift box sold out within days.
To celebrate the partnership we designed a fashion show in a modern office space. Models busied themselves behind desks, taking calls on their Galaxy Z Flips.